A Streetcar Named Desire by Tennessee Williams Essay -- Streetcar Desi

A Streetcar Named Desire by Tennessee Williams MITCH: Lies, lies, inside and out, all lies. Referring to the two critical opinions, explore the extent to which the relationship between Mitch and Blanche is based on deception and self deception. Throughout Williams' play an unexpected relationship is developing before us. This is the one formed between Mitch and Blanche. Two very different characters who would appear to have nothing in common but when they dig deeper into each others personalities they find that have shared many past experiences and this gives them a basis for their relationship. However, after realising that Blanche is not the same person that she appears to be, Mitch begins to doubt anything that she has told him in the past. Can the audience blame him, as they know that she has even lied to her own sister. What makes her relationship with Mitch different to that she has with any other person? What makes him so special that she does not feel the need to lie to him? Mitch proposes to Blanche that everything that she has told him is a lie. That the person that he knows her as is make believe. "Lies, lies, inside and out, all lies" (Scene 9), is the phrase used by Mitch to convey his feelings to Blanche. He is right. Blanche had based all her relationships on lies since she had arrived in Stella and Stanley's house. She felt that it was the only way that she would be accepted by her sister and brother in law. She was never expecting to meet such a man as Mitch, but once he did appear she had to continue the deceit with him, to make sure that she did not incriminate herself, as she had already spun so many stories for Stella and Stanley. Mitch is a very weak character. He stays at home... ...and she is not as hard faced as she has seemed throughout the play. All she wanted was to have something to replace what disappeared when she lost Allan. There had obviously been something missing since he died, and that is what Blanche had been searching for, sadly everywhere she looked she only found herself in trouble. Cardullo sees her actions at the Flamingo, not necessarily as prostituting herself, she may not have thought of herself as a prostitute as most people would define it. She was on her mission to find that lost thing, "they got wised up after two or three dates with her," but maybe that was because they did not have the thing that she wanted, and she was just as much for them leaving as they were. Mitch was different however, she wanted him and did not want to lose him. That is why she had to deceive him to make sure that he did not leave.

Tui Mkt301 Module 1 Case

TUI University MKT 301 Winter 2012 Module 1, Case Assignment High Involvement: Infinity FX35; Low Involvement:  Starbucks Coffee Explain why the first product you chose was a High Involvement purchase and why the second was a Low Involvement purchase. Describe in detail the process you went through in buying each product. Bear in mind that the purpose of the assignment is to demonstrate the depth of your understanding of the teaching materials. Identify and discuss the differences between the ways you went through the purchase decision processes for the two products.Explain how you might use your understanding of the Model of Consumer Buying Behavior for the two products. High Involvement vs Low Involvement Purchases The purchase of anything is based on the consumer background, lifestyle, and comfort in which is a routine action or something that requires attention. This is generally tied to currency and risk. High Involvement: My recent high involvement purchase was an Infinity FX 35. This purchase was a $57000 automobile that required effort and thought to purchase.This vehicle also represents an impact to my debt to income ratio and required a nominal loan that would influence my monthly cash flow over a period of time. High involvement purchase here is linked to high cost, my expression of status and ego. This was also an emotional purchase as I chose to purchase a product that fit my culture, my personal expectations of status and the immediate purchasing power that this represents. I know that a new car would represent a 40% loss of equity within a three year period but this represents a decision that was based on an acceptable level of risk.Recognizing the need for a new car that fit my wants, doing research and test driving multiple vehicles in this class, buying and evaluating post purchase are all solid steps in the purchase decision process (PDP). Actual branding of a luxury sport crossover played the most significant role in classifying this as a h igh involvement product. Low Involvement: Starbucks Coffee is what I would consider a low involvement product or service. There is not much thought put into this type of purchase and skips many of the PDP stages.This product or service is more about segmentation, habits, and brand loyalty. A low involvement purchase has little to no risk or monetary impact based on the individuals involvement. Starbucks Coffee represents a routine action that provides me with a fragmented conversation, a sense of satisfaction, and need to appease routine habits that is driven by the daily urge for caffeine and social interaction. A cup of coffee requires no evaluation process. The individual purchase decision process was night and day for these two products.The Infinity FX35 was influenced by more than one aspect of my decision making process. I followed more of the Do – Learn – Feel process with this purchase as it ended up representing a form of self-satisfaction to me versus and inf ormed decision. I followed fragmented parts of the PDP. I knew that I needed a vehicle within the next year as I was giving my current car to my daughter. Based on a series of events I moved my purchase timeline to the current week. I knew I needed a car in a condensed timeframe and had the resources to buy anything that I would come across.While driving down a street I pulled into the infinity dealer, was captivated by the vehicle sitting in the center of the show room floor and told the sales person to ring it up. There was no information search or evaluation of alternatives as this was a vehicle that grasped at the superficial aspects of environmental influences and individual differences within me. I knew that Infinity was an upper-scaled Nissan vehicle and that I wanted to buy a vehicle that represented a separate class of society as well a sense of accomplishment for myself.The regular purchase of a Starbucks coffee on a daily basis is habit that is perpetuated with a potentia l need to feel accepted by myself for some reason. I routinely drive by the corner store and pass up an inexpensive cup of coffee daily as the big green Starbucks sign draws a reaction of wants out of me. I go in every morning to a small and friendly environment that has warm pastries, friendly employees, and regular customers that are typically all from the same class of society. I do not even attempt to order anything outside of a WhiteChocolate Moca and a walnut muffin while managing to maintain a happy filler conversation with the cheerful staff and routine customers. I do not ever maintain a receipt nor do I care about the impact of such a small routine purchase. In contrast to the vehicle purchase the lack of risk mitigates decision steps. The idea to market an Infinity FX35 is based more on customer driven segmentation. This vehicle is in the same class as the BMW X5, Porsche Cheyanne, and Audi Q7. It is generally out of financial reach and comfort of consumer risk from gener al population.The targeted approach to dealership placement is in large suburban areas that are user related and focus on the buyer’s characteristics. This class of vehicle additionally targets a very diverse size of the potential market by branding and pricing in-between the middle class and upper class. The available or targeted market is based on life style and snob appeal. Most people that are in this target group are fairly well educated and are in a higher income bracket or place more value on self-worth.The motivation for this purchase is based on a high level of thought that focuses on the informative aspects of the product while actually skipping many sub elements in the information search aspect of the PDP. The buying behavior for an Infinity FX35 tends to key in on the influences that lead to a purchase. Environmental influences are culture, social class, and personal while individual differences focus on attitude, personality, and life style. For these reasons, th e PDP has the potential to skip information search and evaluation of alternatives steps based on the buyers fit into the mixed marketing environment and strategy.Infinity its self is marketed as the highest class, lowest priced of Japanese luxury vehicles. This gives them the ability to reach a more diverse segment of the middle class population based on a lower price and class branding. Infinity’s competitive advantage is based on value to the customer over its class of competitors. Starbucks coffee is based more on customer driven segmentation on a much broader scale. This produce is no different from many other similar products but is focused on social and habit forming elements.It is not generally out of financial reach and comfort of consumer risk while maintaining status quo as a high end coffee franchise. The targeted approach to Starbucks franchise placement is in a broad spectrum of suburban and rural areas based on a global footprint. The areas that are user related and focus on the buyer’s habits and culture. This brand of coffee additionally targets a very diverse size and global aspect of the potential market by branding and pricing with upper echelon of lower class and the middle class.There is an age value placed on the target audience from 19-36+ and has a socio-economic, demographic and attitudinal impacts on the consumer break down. Even though Starbucks is at the higher end of price for coffee, the available or targeted market is based on value, life style, and snob appeal. Consumers in this target group are seem to have satisfaction out of feeling as if Starbucks branding and association with a fictions lifestyle could appease individual value on self-worth and group acceptance.The motivation for this purchase is based on a low level of thought that focuses on the affective, habit forming, and self-satisfaction aspects of the product while actually skipping most all aspect of the PDP. Marketing stimulus plays a key role in sub dividing these customers in a similar way and have similar needs. The buying behavior for Starbucks branded coffee tends to rely on word of mouth and influences that lead to a purchase. This is not about problem recognition, information search, and skips evaluation of alternatives.This is a direct purchase of a consumer good based on â€Å"FEEL† regardless of satisfaction or dissatisfaction. Environmental influences are culture, social class, and personal â€Å"loyalty branding† while individual differences focus on attitude, personality, and life style. For these reasons, the PDP is affected by the product, price, promotion, and place (4Ps). The target market skips different steps based on the category of consumer and how the consumer fits into the mixed marketing environment or strategy.Starbucks survives thru diversity among segment of the middle class population based on a lower price and branding. Starbucks competitive advantage is based on branding and social acc eptance to the customer over its class of competitors. In conclusion, these two products have widely different levels of involvement by the consumer, but the target markets are very similar in nature. These products are associated with a enhanced image of a brand that influences the customer. The PDP and 4Ps may vary, but the target market will always be willing to spend more spend more to maintain self-worth.

Blood Donation Srs Essay

The system will consist of CIS Alumni Home page with five selections. The first selection is to fill out a survey. The questions on the survey will be created by a designated faculty member. The survey will ask the Alum questions concerning their degree, job experience, how well their education prepared them for their job, and what can the CIS department do to improve itself. This information will be retained on the departmental server and an e-mail will be sent to the designated faculty member. The second selection is to the Entries section. There are two choices on this page. One choice is to add a new entry. A form is presented to the Alum to be filled in. Certain fields in the form will be required, and list boxes will be used where appropriate. A password typed twice will be required of all new entries. The second selection of the Entries page is to update an Alum entry. A form will be presented allowing the Alum to enter their year of graduation and then to select themselves from a list. A password will be required before the information will be presented to the Alum to be updated. The third selection is to search or e-mail an Alum. A form will be presented requiring the requested Alum’s year of graduation. The requesting Alum will search a table to see if the requested Alum is in the database, and if so non-sensitive information will be returned. At this time the Alum can select to e-mail the Alumnus or search for another Alumnus. If the Alum chooses to e-mail the Alumnus a form will be presented for the message to be entered with the sending Alum’s name and e-mail. The message, with all necessary information will be forwarded to the requested Alum. The e-mail address of the requested Alum will not be seen by the sending Alum as a privacy measure. All pages will return the Alum to the CIS Alumni Home Page. 2. 3. 1. Use Case: Access Alumni Home Page [pic] Figure 2 Access Alumni Home Page Brief Description The Departmental Web Server is waiting on an Alum to connect. Initial step-by-step description For this use case to be initiated, the alum must be connected to the Internet and connected to the University Web Server. 1. The Alum connects to the University Web Server. 2. The Alum selects the Alum link on the CIS home page. 3. The University Web Server passes the Alum to the Alumni Home Page. Reference SRS Use Case: Alum Chooses Survey [pic] Figure 3 Alum Selects Survey Brief Description: The Alum chooses to fill out a survey. Initial step-by-step description: For this use case to be initiated the Alum must be connected to the Internet and on the CIS Alumni Home Page. 1. The Alum selects the â€Å"Fill out a survey† link. 2. The Departmental Server returns the survey form. 3. The Alum fills in the form. 4. The Alum clicks submit. 5. The Departmental Server retains information in the database designated faculty member will be notified. 6. The Departmental Server returns the Alum to the Alumni Home Page. Reference SRS   Use Case: Create New Entry [pic] Figure 4 Alum Selects Create a New Entry Brief Description: The Alum chooses to create a new entry on the Entries page. Initial step-by-step description. For this use case to be initiated the Alum must be connected to the Internet and on the CIS Entries page. 1. The Alum selects the â€Å"Add a New Alum† link. 2. The Departmental Server returns the â€Å"Add a New Alum Form. † 3. The Alum fills in the form. 4.

OCR Psychology Assignment Essay

The article â€Å"Fashion company’s shock tactics in the fight against size zero† appeared on the Daily Mail’s Website on Tuesday, September 25th 2007.  1. Assumptions  The first psychological assumption is that the use of shock tactics by way of an image portraying a naked anorexic woman will â€Å"jolt the fashion industry into action over the problem of anorexia†. The article suggests that the use of strong fear appeal will be enough to provoke behavioural change and an awareness of the illness. A fear appeal is a technique used to persuade an audience into behaving in a particular way by arousing a fear of the consequences of not following the message given. The effect of fear appeals was studied by Janis and Feshback (1953). The second psychological assumption is that â€Å"the fashion industry and the obsession with stick-thin size zero models† is to blame for the increase in cases of anorexia. The article therefore suggests that people outside of the fashion industry perhaps idolise models who appear to be rewarded with fame and fortune for being stick-thin. It assumes people imitate these models’ behaviour in the hope of being like them. Research into vicarious learning was conducted by Bandura (1965) who consequently formed the social learning theory.  The third psychological assumption relates to the billboard designers’ decision to use a picture of a female anorexic and presumes that the majority, if not all, of anorexic sufferers are female. A study that explored the prevalence of anorexia among males and females was performed by Kjels et al (2003). 2. Evidence  Evidence opposing the first assumption was conducted by Janis and Feshback (1953), who studied the motivational effect of fear arousal in health promotion communication. The entire freshman class of a Connecticut high school was divided into 4 groups, 3 of which were given 15-minute lectures on tooth decay and oral hygiene, while the fourth acted as the control group. Each lecture had a different strength of fear appeal, and results showed that although strong fear resulted in greater immediate anxiety, the minimal fear group showed the largest changes in behaviour. The minimal fear group showed 36% behaviour change, whereas strong fear only showed 8%. This therefore opposes the view of the article that the image of the naked anorexic woman will cause the fashion industry to take action against the illness and, although it will have some effect, a minimal fear approach would be most successful. Evidence that supports the second assumption was provided by Albert Bandura (1965). Bandura showed three groups of children tapes of a man being aggressive towards a doll. The first group saw the man being rewarded for his actions, the second saw him being punished and the third were not shown any consequences. The children were then placed in a room with a similar doll and observed. Results of the study showed that children were significantly more likely to imitate aggressive behaviour when they had observed the model being rewarded. Bandura labelled this imitation â€Å"vicarious leaning.† This forms part of the social learning theory suggesting that behaviour is learnt through observation and imitation. This supports the second assumption as people observing models within the fashion industry witness them being rewarded for being thin with fame and fortune, and subsequently imitate their behaviour in order to gain the same rewards. They try to be as thin as the models by starving themselves and consequently become anorexic, as the article would suggest. The evidence that challenges the third assumption is given by Kjelsà ¯Ã‚ ¿Ã‚ ½s et al. They studied 1026 female and 934 male adolescents using DSM-IV and DSM-III-R criteria to establish the prevalence of eating disorders in both genders. Each participant was asked to complete a questionnaire, and results showed that while 17.9% of female participants had suffered anorexia at some point in their lifetime, 6.5% of males had also. The study concludes that although prevalence of anorexia nervosa is higher in females, males are also susceptible to the illness. The image of the female anorexic on the billboard therefore does little to raise awareness of the illness among men and perpetuates the stereotype that eating disorders are a female disease. 3. Applications  In relation to the first assumption, Janis and Feshback would argue that instead of using shock tactics a more effective way of bringing about a change within the industry would be to provide people with information on the disease, and preventative measures. Leaflets and posters containing this information could be distributed to people within the industry itself, and perhaps to the public in order to provide awareness to the majority. This may however have little effect, as there is no guarantee that the information would be listened to by an industry out to gain profit. Bandura’s theory and study suggests that people learn anorexic behaviour from seeing underweight models in the media. Therefore, in relation to the second assumption, the number of anorexic cases could be decreased by ensuring that no model within the fashion industry is below certain measurements; for example, by preventing the use of size zero models. If people are exposed to healthier-looking models, people may develop healthier eating habits. This however assumes that size 0 models are ill, and could be perceived as discrimination against healthy individuals. There may be resistance against this motion from the fashion industry and models themselves. In relation to the third assumption, Kjelsà ¯Ã‚ ¿Ã‚ ½s et al’s study suggests that males are also susceptible to anorexia. Therefore people need to be made aware of this to increase the perceived susceptibility, especially in males. Health promotion could include information on male anorexia, and contain pictures of male sufferers who are willing to share their stories. If awareness of anorexia in males is raised and the stereotype of it being a typically female disease scrapped, then the number of males who seek help will increase. However if males do not perceive themselves susceptible they are unlikely to choose to read the health promotion in the first place as they believe it to be a female disease.

Attorney Client Privelege Essay

The attorney-client privilege, which dates back to the reign of Elizabeth I, was originally based on the concept that an attorney should not be required to testify against the client and, thereby, violate a duty of loyalty owed to the client. At that time, it was the lawyer who held the privilege. Today, the privilege is held by the client; while it may be asserted by the lawyer on behalf of the client, only the client can waive the privilege. Silverman, 1997) Although Silverman states that only the client can waive the privilege; he forgot to mention that if a client discloses to his attorney that he plans on committing a crime that would harm someone else, the attorney is then obligated to report it to the authorities. If a client is discussing a matter with their attorney in a public place and someone over hears it; that can be used in court. Only conversations between the attorney-client in private are considered privileged information. The attorney-client privilege is important to our criminal justice system for the simple fact that a client would be more apt to tell the truth to their attorney. When the attorney does not have all of the facts at hand; they may not be able to represent the client appropriately. If a client knew the information they were disclosing to their attorney wasn’t in confidence; they may not tell the attorney what they need to know. Our Constitution protects us from wrongful imprisonment and the US Supreme court upholds the very old legal concept. If there wasn’t attorney-client privilege then the defense would not need to fight for their client in court, thus making it easier for the prosecution to not have to properly present their case. This could result in innocent people going to prison being stripped of their liberty. One of the major concerns facing attorney-client privilege is e-discovery. With the prevalence of electronic communication, preserving client confidentiality during document production is more challenging than ever. An attorney must track and find all the information that is pertinent to their case. This includes investigating possible electronic information. If the attorney does not have the same information that the prosecution may have; it can damper the case. Electronic information is not included under attorney-client privilege. Therefore, the client should privilege the attorney with any information that may be available to the prosecution through e-discovery.

African American Literatury Essay

African-American literature can be defined as writings by people of African descent living in the United States of America. The African-American literary tradition began with the oral culture long before any of the materials in it were written on. Throughout their American history, African-Americans have used the oral culture as a natural part of black expressive culture. They are very powerful voices that give fuller meanings to words on a page. The America South is an important landscape in African-American literature. The South was a primary port of entry for slaving vessels. Most black slaves remained in the Southern states. The South was an important place for the African-American literature because the South was served as the site of hope and change for the black slaves but there were also horrors. The majority of African captives entered the New World from the Southern ports and remained in the Southern states. They relied heavily on the African cultural heritage and belief systems familiar to them. During their 300 years of slavery and servitude, black slaves and their descendants developed a complex relationship with the South. Amiri Baraka concluded that the South is a part of the scene of the crime, a land that is about the site of hope and the scene of the crime. For many African Americans, the South serves as the site of hope and change. The South has given birth to many African-American cultural practices, such as literature. This is the spiritual and ancestral home for African Americans and plays a dominant role in African-American literature. Before the American Civil War, African-American literature primarily focused on the issue of slavery, as indicated by the subgenre of slave narratives The most noted authors were all incited and inspired by the goings on in the south. Frederick Douglass was one of the most important African-American authors from the literary landscape in the South. He chronicled his life from bondage to freedom in his Narrative of the Life of Frederick Douglass, an American Slave, Written by Himself (1845), which helped the American public to know the truth about the institution of slavery and dismiss the myth that slaves were happy and treated well. He said, the South was not only a notorious site of slavery, it was also a landscape of racial terror and widespread violence. The biggest crime the South ever committed is the institution and perpetuation of slavery. But the Southern landscape is more than just the â€Å"scene of the crime† in African-American literature. It has multiple personalities that demand multiple treatments. Many 20th-century African-American writers, whether born and raised in the South or not, have used the southern landscape in their works to explore the complex relationships African-American communities have with the South. In her poem â€Å"Southern Song,† Margaret Walker (1915 – 1998) sings a praise song to the southern suns and southern land despite the â€Å"mobs† and â€Å"a nightmare full of oil and flame. † Southern Song I want my body bathed again by southern suns, my soul reclaimed again from southern land. I want to rest again in southern fields, in grass and hay and clover bloom; to lay my hand again upon the clay baked by a southern sun, to touch the rain-soaked earth and smell the smell of soil. I want my rest unbroken in the fields of southern earth; freedom to watch the corn wave silver in the sun and mark the splashing of a brook, a pond with ducks and frogs and count the clouds. I want no mobs to wrench me from my southern rest; no forms to take me in the night and burn my shack and make for me a nightmare full of oil and flame. I want my careless song to strike no minor key; no fiend to stand between my body’s soutnern song–the fusion of the South, my body’s song and me. Margaret Walker’s poem characterizes the complex literary representations of the South in a great deal of African-American literature, for the speaker at once basks in the beauty of her homeland (â€Å"I want my body bathed again by southern suns†). Yet at the same time experiences a homecoming complicated by the threat of Southern violence (â€Å"I want no mobs to wrench me from my southern rest†). The theme of the southern home and its layered history is a prevalent one throughout the tradition of African-American literature. In conclusion, 90 percent of African-Americans lived in the South, it is no wonder that this landscape has taken on a great deal of cultural and historical significance. Literature from the South is complex and often absurd, as the region emerges repeatedly as a site of home.

Strategiespoliciesprograms could be utilized to reduce the healthcare Essay

Strategiespoliciesprograms could be utilized to reduce the healthcare cost to the taxpayers for uninsured Texans - Essay Example These areas are prescription drug coverage, technology, managed care, reducing the number of uninsured, and innovative programs. There are several aspects of the prescription drug program that need to be reviewed. Currently Texas has a local health care system where the counties are responsible for the healthcare of its residents. Care often falls to charity or safety net hospitals (Uninsured in Texas n.d. p.4). There needs to be more focus on regional and statewide cooperation involving the purchase of prescription drugs. This would provide a centralized point of purchase, which would aid in the negotiating power of the state on drug prices from the pharmaceutical companies. In addition to lower price there needs to be some forms of cost control on the use of prescription drugs. There should be a review of the formulary for drug availability that would exclude some drugs from coverage. These would include cosmetic, hair loss, and investigational drugs. Drugs with a high potential for abuse such as amphetamines and barbiturates should also come under review. These exclusions would have to be accomplished within the current federal guidelines. Generic drug use should also be encouraged. ... This would also help reduce public resistance to low cost generic drugs. A preferred drug list of the lowest cost drugs should be utilized to pre-authorize a particular drug. Prior authorization would be necessry for any drug not on the list. Several other state programs have used this approach with some success. It may be seen as a burden to physicians and pharmacists and should be introduced in a step program beginning with non-emergency treatments such as anorexants and anti-ulcer reflux medications (Kaiser Commission 2002 p.9). Emergency supplies for short-term treatment could still be provided without prior authorization. There should also be a 'failed first policy' on prescription drugs. If a new more expensive drug is available, it should not be used until the older and less expensive substitute has been proven ineffective. Fail first programs may not be appropriate for rapidly evolving medications such as used for the treatment of mental illness (Fail-first policies 2003). This program would need to be strictly monitored and have a physician right to supersede it. 2. Technology Improved technology has the potential to save billions of dollars in health care costs. Texas needs to adopt the most recent innovations in medical technology. Shared medical records across a network would aide physicians and emergency rooms in reducing redundant tests and procedures. It also has the capacity to make the most recent knowledge and diagnosis available across the network in a virtual care coordination system. The creation of a cross care coordinated network would be a valuable tool for the uninsured as well as offering health care providers easy access to medical records. A system of community based care